Nocturne was created to shift the focus of dream culture from the meaning of dreams, to the process of dreaming and control we have over our own dreams. Nocturne, meaning a repeated nightly ritual, is an audio visual program intended to be watched every night before bed to directly influence your dreams that night.

The program is delivered each day through an app, which also houses a sharing social media platform for other users of the program to continue to view content throughout the day separate from the program. The app also has a dream journal feature to record your dream while participating in the program. The promotional pieces for the brand give it an elusive and mysterious look and feel, and the promotional event; A Collective Dream Experiment, put on by Nocturne, shows a lighter, brighter way to view the brand though interactions and human connections at the event.